Association offers $1 million to "grow" its trade show The National Apartment Association is offering $1 million to any marketing firms or individuals who can come up with a plan to double the attendance at its upcoming 2015 NAA Education Conference & Exposition in Las Vegas. The proposal—dubbed "Grow the Show"—seeks to double the attendance numbers achieved at NAA's 2013 show within two years. Anyone can submit ideas, which will be submitted to a panel that will choose the most promising project. "We are open to non-traditional means," NAA CEO Doug Culkin told the financial news magazine FastCompany. "That's why we're throwing it wide open." The idea for the contest… Read More